About Coach C

Dr. Jason Covarrubias, or Coach C as he’s commonly known, is a retired collegiate track and cross-country coach. When the COVID-19 pandemic hit in 2020. As people around the world were forced to stay at home, Coach C found himself with some extra time on his hands. Little did he know that this time would lead him on a journey that he never could have predicted. For his birthday that year, Coach C’s wife purchased him a home coffee roaster. At first, he was unsure about what to do with it, but after a few failed attempts, he started to get the hang of it. He began to experiment with different types of coffee beans from around the world, but he found himself drawn to the rich, complex flavors of Costa Rican beans. After hundreds of cups of coffee and countless hours of research and experimentation, Coach C finally found the perfect roast for his beloved Costa Rican beans. He called it “Vamos Ticos,” which means “Let’s go, Costa Ricans!” in Spanish. The name was a nod to his love for the country and its people, and the energy and excitement that he felt every time he took a sip of his coffee. As he shared his coffee with family and friends, they all raved about the unique, delicious flavor. Soon, people were asking him to roast coffee for them, and Coach C found himself with a growing business on his hands.